In projects such as the Futureproof Coffee Collective and FOODCoSt, Roxana works intensively with SMEs and (coffee) farmers in producing countries. Thanks to her extensive network, she is familiar with the structural challenges in the agrifood sector and what it takes to accelerate the transition to a more sustainable sector. This is necessary, as Roxana concludes, "the future of roughly all our food is now under pressure."
Interview and speaker requests for Roxana de Raad go through PR adviser Karin Jurgens: k.jurgens@mvonederland.nl.