Food and agriculture
Biodiversity starts with cooperation
Future Up is working to grow the market for natural farming. Together with farmers, advisors, financiers, knowledge institutions and governments, we help align supply and demand more effectively.
We stand alongside farmers and share what works in practice, whether that be about cultivating without pesticides or securing clear sales agreements. We always keep the business model in mind, because natural farming pays off. For the soil and for the farmer.
Our ambition is to position the Netherlands at the forefront of biodiversity restoration with farming practices that are both environmentally and financially sustainable.
Buy from farmers who are doing it right
Future Up has developed a national platform where food and beverage buyers can easily find farmers who actively strengthen nature and biodiversity: boerennatuurlijk.nl. Here, buyers are provided with a clear overview of who to source from, where they are located, and how they contribute to a healthier ecosystem.
Activities
This is why Future Up is hosting an agriculture debate
Marije Perdon is the manager of communications & public affairs at Future Up. We spoke with her about the agriculture debate that Future Up organised 2 October 2025 in collaboration with the TAPP Coalition and the Young Climate Movement.
These parties are creating a breakthrough in regenerative agriculture together
For the first time, parties throughout the food chain have reached structural agreements on sourcing from a regenerative, nature-based farmer: 15 products from farmer Cornelis Mosselman are in the assortment at catering wholesalers Bidfood and Van Gelder Netherlands
Natural Sandwich
Broodje Natuurlijk is een concept om aantrekkelijke en lekkere broodjes – of andere etenswaren – te ontwikkelen met en voor provincies, ministeries, gemeentes of regio’s. Alle producten op het broodje zijn afkomstig van natuurlijke landbouw en dragen dus bij aan het versterken van de natuur en biodiversiteit.
This is what our partners say about working together for natural farming.
Michiel Roodenburg
Co-founder Crisp
Céline Pessers
Sustainability Advisor ABN Amro
Patricia Temme
Programme manager Sustainable Business and Innovation NS
Become a partner and help build an economy that works
From Fairtrade Original and Verstegen to Tony’s Chocolonely and Crisp: together we are building a better economy. We connect the right players, turn ambition into action, and create the conditions for sustainable market change. Through practical programmes, strategic partnerships, and strong public affairs, we level the playing field and drive measurable impact. Ready to join?
Frequently Asked Questions
What are the benefits of joining a Transition of Future Up?
Access to our Campus with practical knowledge, tools and formats to make sustainable entrepreneurship concrete
Access to our (online) Community where you will have the opportunity to do sustainable business as well as share your experiences and ask questions
Annual access ticket to our annual major event where we gather all partners
Discounts on our meet-ups, workshops and Community of Practice series
Discounts on our training courses: the Masterclass in Sustainable Entrepreneurship and the TIAS Sustainability Programme
Which other organisations partner with Future Up?
See on this page who Future Up's partners are.
What does a market change or transition programme entail?
A transition programme is a programme to change a sector. We are currently doing that with 'Boeren Natuurlijk' (biodiversity in agrifood) and Textile District (circularity in textiles). A third - and who knows, maybe fourth - programme are under development. We will drop this under the heading of Transitions. What characterises such a programme is that several parties together hold a solution to a social problem. Future Up brings these parties together to change this market towards a better future.
Can I pitch my idea for a project with other companies?
Through our Community and partner offerings, we will continue to connect you with potential cooperation partners. Brain-storming about ideas is always possible, contact your relationship manager for this.
Now that the sector networks no longer exist, can I still participate in projects or connect with other partners?
Yes definitely, through our Community we connect you to the right partners and bring together supply and demand, also for collaborating on projects.
I am participating or want to participate in the new transition programmes, can this be done from the regular partnership?
Yes, you can participate in the transition programmes as a partner.
About Transitions
Through Transitions, we work to transform markets. Our programmes in agriculture, circular textiles, and the construction and infrastructure sector show that real change is possible.
Each programme is designed to transform an entire sector. We currently focus on biodiversity in food and agriculture, circularity in textiles, and nature-inclusive practices in construction and infrastructure.
A Transition programme depends on multiple actors working together to solve a societal challenge. Future Up brings these parties together to make that happen.