Utrecht sandwich

In March 2024, we launched the first Sandwich Naturally: the Utrecht Sandwich, a collaboration between Utrecht caterers, food producers, farmers and restaurants. A total of 16 organisations in the province started working on sustainable and local food.

The Broodje Utrecht was created in cooperation with the Province of Utrecht as part of the covenant 'Together we eat Utrecht more beautifully'.

Broodje Utrecht, carefully compiled by Eric van Veluwen

Eric van Veluwen, chef and director of cultural and conference centre Antropia, developed the composition of the sandwich. The sandwich includes:

  • Brie made from the flower meadow milk of Ramona Schalkwijk from Montfoort

  • Chutney and walnuts from 'Bij Dijkzicht' from Wijk bij Duurstede

  • A salad mix from restaurant and nursery the Stadsjochies from Utrecht.

Meanwhile, the sandwich is regularly in the company restaurants of the province, NS and Jaarbeurs, among others. And you can order it from various short chain operators and caterers. Also, all visitors to our Day for Doers 2024 were served the sandwich.

"Transitions are about behavioural change. And behavioural change is about storytelling. We see from all the responses that the communicative power of a sandwich is enormous. It loosens tongues, and not just to consume the sandwich. This helps more people feel and understand what natural farming is. And shows that it can be done," says Gerard Teuling, sector manager agrifood at Future Up. "Sandwich Natural combines a demand from buyers with customer demand. By eating it, you support the farmer and nature in your own environment. This is how we connect city and countryside. And on top of that, this sandwich can be ordered in just a few clicks. Quite handy for a buyer who is busy enough as it is.''

More about the story behind Broodje Utrecht? Read Trouw's interview here: Utrecht serves up agricultural transition on a bun: everything comes from local farmers.